Company News, New Products

Redken Celebrates A Decade of Alexander Wang

Wind blown 05 product used in runway show.

To celebrate Alexander Wang’s 10thanniversary show, Redken Global Creative Director Guido enhanced each model’s individual personality with custom cuts, proving that there isn’t just one idea of beauty in today’s world.   “There’s really not one singular idea of beauty anymore, which is great and liberating. It’s all about bringing out your personality and adding little nuances here and there that really make a look feel more special and unique. Alex very much wanted to emphasize the realn...

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